Trip.com Group has highlighted its commitment to sustainable travel through AI innovations at the World Travel Market (WTM) 2025 in London.
What Happened
At WTM 2025 held at ExCeL London from November 4-6, Trip.com Group presented advancements in AI for personalized travel and sustainability initiatives. According to Morningstar, the company shared insights on eco-friendly practices and consumer trends. Hotel News Resource reported on their influence in shaping global travel trends.
Why
The push stems from growing demand for responsible tourism, with AI enabling efficient, low-impact planning. Post-pandemic recovery emphasizes sustainability to attract eco-conscious travelers.
Expert Opinion
Trip.com executives stated, "AI innovation and sustainability are key to future travel, meeting new consumer needs for responsible experiences."
What to Expect
Increased adoption of AI tools in travel planning, more sustainable offerings from providers, and industry-wide shifts toward green practices influenced by WTM discussions.